插畫 Illustration
C&C lemon
Motion Visual Design
C&C Lemon
C&C Lemon, a product of HeySong Soft Drink, is popular among young audiences and a whimsical, humorous style was chosen for its energetic image. The studio designed the motion visuals in collaboration with the “C&C jumping all summer; jump across the world” marketing campaign. A nonsensical humorous extreme sport visual was used with fluorescent colors to increase visual memories.
Still walking slowly? You aren’t cool until you’ve skated across the great wall!
You live in an Finnish igloo? I jump on a Finnish Igloo.
Hiking through Turkey to hop on air balloons!
I do whatever I want. Skydiving to get a look at the German Cologne Cathedral.
Nobody can stop me from ballet dancing across Icelandic volcanoes.
Chinese